Victory & Vice - an Immersive Sports Bar - Opening September 9th in West Loop

Victory & Vice - a new immersive sports bar from Machine Hospitality Group - will open to the public at 4pm on Wednesday, September 9 at 318 N. Carpenter St. in Chicago’s West Loop. 

Led by Brian Galati with Chireal Jordan of Machine Hospitality Group alongside hospitality veteran Josh Howe, Victory & Vice introduces a new kind of game day destination where sports drive the energy, food and cocktails anchor the table, and music carries the night forward.

Built for game days, dinner, drinks, big wins, and celebrations that extend past the final whistle, Victory & Vice gives Chicago a new way to watch, gather, and let the moment build from kickoff to last call.

By opening its doors on Wednesday, September 9 guests will be able to watch the first NFL regular-season game of 2026 when the New England Patriots take on the Seattle Seahawks.

Guests can expect more than 30 screens throughout the venue, including a custom 17-foot by 10-foot viewing wall, an expansive island bar, high-top tables, custom booths, and a 1,000-plus-square-foot patio.

Technology will further enhance the sports viewing experience through guest-facing tools that give fans more control over how they watch, listen, and gather.

From reserving a select screen through the Victory & Vice website with an option of listening to the dedicated game sound via the guests’ personal earbuds, Victory & Vice will showcase a truly immersive and custom sports watching experience. 

Victory & Vice will showcase American and global sports, from Bears game days and March Madness to Champions League, Formula 1, UFC, the Kentucky Derby, rivalry games, title fights, and major global sporting events.

There are 12 specialty cocktails on the opening Victory & Vice menu. Standouts include:

• Margarita Soft Serve - Blanco Tequila, Coconut Yogurt, Coconut Cream, Mango Syrup, Lime & in a Soft-Serve Format. Chamoy-Chile Sauce & Mint Garnishes.
• Chocolate Strawberry Old Fashioned - High West Bourbon, Strawberry-Cacao Blend, Rhubarb-Cocoa Bitters Blend. Chocolate-Covered Strawberry garnish.
• Banana Carajillo - Reposado Tequila, Licor 43, Espresso, Appel's Cordials Banana Syrup, Salted Banana Foam. Dehydrated Banana Chip garnish.
• Patron Peach Hot Honey - Patron Silver Tequila, Peach Syrup, Lime Juice, Peach Hot Honey Foam.
• Pretty In Pink - Vodka, Appel's Cordials Pink Guava-Hibiscus Syrup, Fee Foam Bitters. Pink Sugar Luster Dust & Edible Orchid garnish.

Additional table-service large-format beverage offerings include:

• Beer Mini Kegs - 1 liter & 3 liter Beer Mini Kegs are available for tableside service
• Espresso Martini Service - A chilled group espresso martini service that includes a full bottle of espresso martinis, shaker, ice, chocolate syrup, caramel syrup, coconut cream, chocolate flakes, coconut flakes, and coffee beans.
• Dirty Martini Service - A savory martini table experience with vodka or gin. Full service includes a shaker, ice, three types of stuffed olives, smoked brine, and regular brine.

There will be 15 canned cocktails, beers, seltzers, and NA offerings along with 15 wine and Champagne offerings. 

On weekends, guests can also expect a brunch food & beverage menu. Brunch cocktail highlights include:

• Chicago Bloody Mary - Vodka, Italian Beef Jus-infused Savory Bloody Mary Mix, Dehydrated Giardiniera-Salt Rim, Mini Italian Beef Garnish.
• Mary Puff'n - Vodka, Hot-Honey Marinara Bloody Mix, Parmesan-Salt Rim, Crispy Pizza Puff Garnish

The Victory & Vice food menu will feature cracker-thin crust, square-cut, tavern-style pizza with classic and elevated toppings, alongside staples and reimagined sports bar favorites designed for sharing and gathering. 

Guests can also build their own from a list of meat, veggie and sauce options. Sauce options include Victory (Hot-Honey Marinara), Vice (Vodka), and Chicago BBQ - a true to form version of the iconic Chicago Mild Sauce. Specialty pizza highlights include: 

• Italian Beef Pizza - Italian beef, sweet peppers, giardiniera, pecorino
• The Goddess Pizza - Sundried tomato pesto, arugula, heirloom tomato, pecorino
• Meatball Pizza - Italian sausage & beef meatballs, banana peppers, basil, pecorino

Other Victory & Vice food menu highlights include:

• Gyro Empanadas (starter) - Beef & Lamb, Feta, Mint Tzatziki, Pickled Red Onions, Sumac
• Tuna Tostadas (starter) - Ahi Tuna, Avocado, Jalapeno, Cucumber, Sriracha Mayo, Eel Sauce, Wonton Chips
• Al Pastor Salmon (entrée) - Atlantic Salmon, Pastor Glaze, Pineapple Escabeche, Herb Salad
• Bulgogi Cheesesteak (entrée) - Beef Bulgogi, Kimchi, Smoked Mozzarella, Onions & Peppers, Kewpie Mayo, Sesame Roll
• The Victory Puff (entrée) - Housemade “Pizza Puff” with Italian Sausage, Mozzarella, Spinach, Peppers, Onions, Hot-Honey Marinara, Parmesan, Parsley (two per order)
• The Vice Smashburger (entrée) - Ground Chuck & Brisket Patties, Candied Bacon, American Cheese, Grilled Onions, Grilled Jalapeños, Shallot Aioli, Beer Mustard, Pickles, Potato Bun