Oberweis to Launch First-Ever High Protein Ice Cream

This summer, Oberweis, part of Hoffmann Family of Companies, will celebrate National Ice Cream Day with the launch of its first-ever High Protein Ice Cream, available beginning July 19 in scoop shops, through home delivery, and at select local grocery stores. 

The first-of-its-kind ice cream line brings together all-natural ingredients packed with 30 grams of protein per pint, with 10 grams per scoop. Available in Vanilla, Strawberry, Cookie Dough, and Chocolate flavors, Oberweis High Protein Ice Cream was created for guests who want more protein in their day without giving up taste, texture, or the satisfaction of real ice cream.

Unlike many high protein frozen treats positioned as frozen desserts, Oberweis High Protein Ice Cream is crafted to taste the way ice cream should taste. Each flavor is made with premium dairy ingredients and no artificial colors or flavors, staying true to Oberweis’ commitment to quality, taste, and real dairy. 

"Everyone's looking for more protein these days, but we weren't willing to compromise on what makes Oberweis ice cream special to chase a trend. If it wasn’t real super premium ice cream, we were not going to put our name on it. " said Renato DePaolis, CEO of Oberweis. "Our new High Protein Ice Cream isn't a trade-off. It's real ice cream that tastes the way ice cream should, with protein built right in. It's simply another easy, delicious way for families to work a little more protein into their day, without giving up the treat they love."

In support of the new launch, Oberweis will host exclusive tasting events throughout the summer at their scoop shops, pop-ups at local gyms, and other community locations. Oberweis’ High Protein Ice Cream will be available beginning on National Ice Cream Day on July 19 at scoop shops, for home delivery, and at select local grocery stores.