LA-based sbe Entertainment Group is launching their first virtual restaurant, Sam’s Crispy Chicken, available in Chicago, LA, San Francisco and NYC.
Here in Chicago, this new delivery-only concept will operate out of select Cloud Kitchens with its delivery radius gradually expanding across the entire city over the coming months. Sam’s Crispy Chicken is a driving component of sbe’s new subsidiary, C3 (Creating Culinary Communities), which will serve as an incubator of limited service culinary brands.
Sam’s Crispy Chicken’s menu, conceived by Chief Culinary Officer Martin Heierling, offers an array of fried chicken sandwiches, waffle fries and salad options. Menu highlights include Buffalo fried chicken and Nashville hot fried chicken sandwiches in addition to multiple salads including a fried chicken caesar as well as crave-worthy chicken and Belgian Liege style waffles. Plant-based options round out the menu, sourced from UK-based Quorn. Heierling’s menu also features a variety of house made sauces intended to complement the chicken’s flavors with choices ranging from kimchi mayo to miso-honey mustard.