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This month, Chicago-based Scoperta! is launching a direct-to-consumer wine e-commerce marketplace where wine drinkers can have wine shipped direct from small wineries to their doorstep. 

Chicagoan and Scoperta’s Chief Wine Officer and Sommelier, Dan Pilkey, leads the wine taste team and provides recommendations for every wine featured. Scoperta! currently offers wines with prices ranging $20 - $200 and will add new U.S. wineries every week.

Scoperta! includes minority-owned, female-owned, and sustainably produced wine. Scoperta’s search function allows users to search for wineries and wines based on these distinctions along with a host of style and taste characteristics and price points.

“We created Scoperta! to give a modern voice and access to the small, distinct wineries that exist right here in the U.S. while solving for a lot of what the over-hyped e-commerce sites get wrong in terms of authenticity, simplicity and relevancy,” said Chicago's own, Adrienne Fasano, Founder and CEO of Scoperta! and an accomplished marketing executive and explorer of U.S. wineries. “We believe we are a fun wine friend who possesses a sophisticated knowledge of wine and boutique wineries yet meets you where you’re at in your wine exploration, saving you from being overwhelmed by the wine list and underwhelmed by the wine.”

Scoperta’s showcase of wineries informs of their backstories, such as Keller Estate in Petaluma, CA, run by its second-generation owner, Ana Keller, who is an immigrant from Mexico City. Keller was behind the Petaluma Gap, which recognizes a growing region for its wind and fog conditions that makes it an area of California growing Pinot Noir, Chardonnay and Syrah.

“Many of the small wineries have dreamed of an opportunity for their specially crafted wines to be more easily discovered throughout the U.S. and I’m grateful for a brand like Scoperta! that reminds a new generation of wine drinkers of how fun and enjoyable wine can be,” said Ana Keller.

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