Maisha Wynn, a Chicago-based lifestyle personality, vegan enthusiast and author, announced today during Black History and Vegan Cuisine Month that she will be the host of a new television show called “What’s on the Menu Chef” that will be centered around vegan food, the power of love, and forming human connections.
As more people than ever are ditching animal byproducts to embrace veganism, the show will offer guidance for people who are looking to live a more well-balanced lifestyle. According to a recent article by Vegan Food & Living, Veganuary, a campaign which challenges participants to eat vegan during January, saw a record-breaking 582,538 sign-ups in 2021, while some vegan meat brands have seen a sales increase of more than 200% year-over-year.
"COVID-19 has impacted all of us on many levels, but if there is one bright side, it’s that we’ve had the opportunity to shift our mindsets to focus on our overall health and well-being. That’s why, I couldn’t think of a better time to bring awareness to veganism with our new show, as we shed light on how to fuel and heal the body through a plant-based lifestyle,” said Maisha. “Veganism not only saved my life after learning about my brain aneurysm, but it taught me how to be kinder to other people. With our new show “What’s on the Menu Chef," we hope to deliver a platform based on empathy and compassion knowing the world needs these values now - more than ever before.”
In advance of the first trailer being exclusively released to LiveToWynn’s Instagram and YouTube supporters, Maisha will be hosting a “TV Trailer Cocktail Contest”, in partnership with Aperol, where cocktail connoisseurs can create a Valentine’s Day-inspired libation for the release. The trailer will premiere on Thursday, Feb. 11th, at 6pm CT, as the Territory Manager with Aperol, Alison Mouratis, and Maisha will be creating cocktails and talking about food and cocktail pairings for seasonal vegetables. Details on how to enter the contest and rules can be found here: https://www.instagram.com/p/CK9INtspTFZ/