B.GOOD has introduced four new plant powered burgers while staying true to its mission of serving "Food with Roots."
B.GOOD's new lineup features a mix of vegan, vegetarian and blended options that offer consumers flexibility based on their motivations.
The following burgers will permanently join B.GOOD's core menu at all Chicagoland locations:
- Falafel: Chickpea burger, whipped feta, spicy cucumbers, lettuce, tomato
- Jalapeño & Cheddar: Poblano quinoa burger, cheddar, jalapeño-corn salsa, lettuce, cilantro, chipotle purée
- Sweet Heat: Beet pineapple burger, caramelized onions, kale, spicy slaw, beet hummus
- Turkey Medley: Turkey mushroom burger, gruyère, sautéed mushroom, caramelized onions, chipotle aioli
"While the industry at large has just started to take note of alternative protein, and the market opportunity it represents, plant protein is something we've long been committed to at B.GOOD," said Chris Fuqua, Chief Executive Officer, B.GOOD. "We introduced our Eggplant Meatballs in 2017, and while they were ahead of the curve at the time, we immediately found them to be well received by meat eaters and vegetarians alike. We've sold more than 3.6 million Eggplant Meatballs to date, and their popularity continues to surge. Today, as a growing number of consumers are interested in Flexitarian options, we're excited to give them a growing number of options that taste great and they can feel good about eating."
"At a time when much of the industry is trying to recreate the taste of meat, we're excited to introduce options that celebrate plant diversity and flavor, rather than lament the fact that vegetables are not meat," said Linh Aven, Executive Chef, B.GOOD. "We're also introducing a blended turkey and mushroom burger because we believe that a plant forward diet doesn't mean you have to give up meat and dairy altogether. For those who prefer to eat real meat, a blended burger like our Turkey Medley not only offers lower calories and fat, but a smaller carbon footprint as well."
"We were early adopters and leaders in the alternative protein movement, and while lab-grown alternatives may be trendy today, we believe wholesome, responsibly-sourced ingredients and dishes are the way of the future. We are thrilled to build on our proven success in the space," continues Fuqua.