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New Menu American

B.GOOD will debut a new menu category with the introduction of four chef-inspired chicken sandwiches:

  • Chicken Avocado: Avocado, lettuce, tomato, dijon mustard
  • BBQ Chicken:                   Gruyere, spicy slaw, barbeque sauce
  • Chipotle Chicken: Cheddar, bacon, lettuce, tomato, chipotle aioli
  • Sriracha Chicken:            Spicy sriracha slaw, relish, cilantro, mayo 

The sandwiches will each feature a grilled, all-natural, antibiotic-free chicken breast.

“We’re thrilled to evolve our menu in a way that further democratizes healthy eating and remains true to our mission of serving great tasting food that people feel good about,” said Chris Fuqua, Chief Executive Officer at B.GOOD. “Sandwiches are rising in popularity once again, and we’re flipping the notion of a boring chicken sandwich on its head, encouraging people to embrace what’s often thought of as their ‘comfort zone.’”

The new chicken sandwiches will permanently join B.GOOD’s core menu at all 67 U.S. and Canada locations.

“Like the rest of our menu, our chicken sandwich platform was designed to offer something for everyone – from a classic and approachable option, like the Chicken Avocado, to a globally-inspired option, like the Sriracha Chicken, which is a B.GOOD spin on Bánh Mì,” said Linh Aven, Executive Chef at B.GOOD. “What’s perhaps most important, and often overlooked, is that a great tasting chicken sandwich starts with good quality ingredients. We’re delivering just that with high-quality chicken that’s marinated overnight and grilled in-store, slaws that are made fresh in-house daily and toppings that are clean and sourced locally whenever possible.” 

In addition to the chicken sandwich category, B.GOOD will unveil additional menu changes over the next two weeks that were informed by customer feedback and research. The new menu was designed to balance guests’ wide-range of dietary preferences, offering pre-configured builds that are gluten-free, vegan and vegetarian, while still giving them the option to customize anything to suit their specific needs. 

A new salad and smoothie will also be added to the core menu:

  • Thai Noodle Salad – Tofu, romaine, zucchini noodles, spicy slaw, pecans, spicy coconut dressing, cilantro
  • Super Green Smoothie – Mixed greens, kale, cucumber, apple, chia, lemon

B.GOOD’s new chicken sandwiches will be available beginning May 15, and the full menu will roll out to all U.S. and Canada locations on May 29. 


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