Al's Beef Collabs with Chicago Content Creator, Rod Thill

Al's Beef has partnered with Rod Thill, the influencer behind TikTok and Instagram accounts @Rod and @JustMe.Rod. Rod, who lives in Chicago and grew up on Al’s Beef, has created his own take on the Chicago classic. It’s called the “Hot Rod,” which is an Italian beef with provolone cheese and hot giardiniera accompanied by a serving of Al’s fries that are used to top off the sandwich (according to Rod, the fries “taste like Chicago”).

“I’ve always loved Al’s Beef,” says Rod. “And now that I’ve heard their origin story (shhhh…it includes bookmaking and time in the ‘big house’) and learned about their painstakingly old-school cooking processes, I’m a bigger fan than ever.”

Fans of Al's Beef and Rod can share their Hot Rod love with custom designed merch from the Al’s Beef pop-up store (AlsBeefMerch.com).

The Hot Rod Sandwich and the Hot Rod Meal (which includes a 22oz fountain drink) are available at all Chicago area Al’s Beef restaurants for a limited time, beginning on September 16th.